Frederick Guitars

Branding & Identity Design

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Frederick Guitars is the passion of cabinet maker and musician Curtis Lambert of Grimsby Custom Cabinets.
Here’s the quick version of the brief. The meaning of Frederick is “peaceful ruler”, so Curtis said, “hey, just think Prince!”. Also, incorporate The Shen ring. The word shen itself means, in ancient Egyptian, encircle, while the Shen Ring represented eternal protection. We loved working on this project. Musing to Prince’s Let’s Go Crazy, 12” version, whilst Egyptian hieroglyphics dance designs to the timeless licks and riffs of Frederick Guitars Gods!

Project Deliverables:

  • Consultation
  • Branding
  • Logo Design
  • Business Card Design