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A woman with curly hair shopping online, attracted by the site's web design, sitting at a desk in a cozy, plant-filled room, with dual monitors displaying website layouts.

Boost Your Online Presence: 5 Essential Components of a User-Friendly Website Design

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In today’s digitally-driven world, an engaging and user-friendly website is vital for establishing a strong online presence and effectively connecting with your target audience. For small businesses and startups, your website serves as the digital “front door” to your brand, enabling customers to explore your offerings, interact with your content, and form lasting impressions of […]

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Branding

Brand Identity Design: A Powerful Tool for Attracting and Retaining Customers

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In the ever-evolving landscape of entrepreneurship, establishing a strong brand identity has become an indispensable element for small businesses striving to make their mark. The power of brand identity design lies in its ability to shape perceptions, captivate audiences, and ultimately drive success. Whether you are a startup looking to carve out your niche or

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A professional woman in an orange blouse smiles confidently while looking away from her laptop in a bright office space, contemplating strategies like 'how to make your website sell for you.'

Make Your Website Sell For You

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Creating a website that actively contributes to your business success is more than just a good practice; it’s essential. For budding entrepreneurs, understanding how to make a website sell for you is integral to the success of their online venture. Consequently, this comprehensive guide will explore practical steps to turn your website into an effective

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Website Design and SEO for Entrepreneurs

Website Design & SEO For The Entrepreneur

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Just like the chicken or the egg conundrum, well almost like that, what should come first – search engine optimization (SEO) or website design? Well, if you ask us, both website design and SEO should be integrated flawlessly in your workflow, instead of adding one or the other later. And this is where most businesses

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Our Website Design Process in 7 Stages

Our Website Design Process in 7 Stages

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Design isn’t pretty, it’s strategy. Designing a successful websites requires a well-thought-out plan. And that is why there are several stages to our website design process. Although the exact sequence varies slightly from project to project, the basics remain the same. We are detectives, scientists and the archer in your site design process. Stage 1:

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What Makes a Great Logo Design

What Makes a Great Logo Design

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Logos surround us. Television viewers often see the channel logo watermarked in the corner of the screen. Logos decorate our food packaging, clothing, and even are on our highway signs. What hungry traveller hasn’t spotted the familiar Tim Hortons logo or the golden arches of *McDonald’s and salivated automatically? The pictogram type of logos, such

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13 African American Graphic Designer You Should Know - Part 2

13 African American Graphic Designers You Should Know, Part 2

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Before reading Part 2 make sure you read the other great designers on this list in 13 African American Graphic Designers You Should Know, Part 1 7. EMMETT MCBAIN (1935 – 2012) Emmett McBain, born in Chicago in 1935, is perhaps lesser known than some of the other designers profiled here, McBain made major contributions to the

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13 African American Graphic Designer You Should Know

13 African American Graphic Designers You Should Know, Part 1

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Back in the day, diversity in the field of graphic design was far from visible. While studying in the early 90’s we learnt of famous designers like Saul Bass, Milton Glaser, Paul Rand and more. Although these designers changed the way graphic design is seen, we did not see graphic designers from the African diaspora

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How To Choose A Business Name For Better Branding Design

How To Choose A Business Name For Better Branding Design

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Among the many factors, you have to decide on when entering the ever-evolving world of startups is a company name. As a graphic designer, I constantly see clients who have picked long, ambiguous, or complicated company names which make branding design and logo design challenging for me and hard to interpret for their customers. Read

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